If you own a small business your website is unquestionably one of the most significant tools in your arsenal for building a successful website to acquire more clients and customers. So, what distinguishes a good website from a bad one, or a decent website from a terrific one?

Here are 5 characteristics of a great website that any professional web designer will know.


The most important thing in building a successful website is that it should be easy to use (UX design) with menu elements easily accessible from any page. A viewer can easily access the all-necessary elements like where they are on the website & where they want to go.

Remember that there is a thin line between an interactive menu and one that is unpleasant, therefore utility or UX design (user experience) should be the goal of any great web design agency!


The speed of your website can make or break your entire business. Regardless of the incredible technology involved in connecting people to numerous pages all over the world, users will go insane if the page does not load within three to five seconds.

They will most likely leave your website and never return, costing you prospective business. If you are a beginner using WordPress or WIX for the first time, best to consult with a local web design company who can offer design points to not only ensure you have a great looking website, but a website that will get easily found on Google.

Color Scheme

Customers undervalue the importance of color palettes. Different colors can evoke different feelings, such as tranquility, joy, or unhappiness.

When selecting colors for your website design, it’s critical to consider your company’s specialization, target market, branding, and color theory concepts. Is your color scheme overpowering or visually appealing if it complements your logo and branding?

Are you aiming to express your company’s voice with a professional, serene blue or a dynamic, feisty orange? Whatever you chose, spending the time to research the best color possibilities will make a good impression on your guests.

Content for a Successful Website

I suppose we are all aware of how much content influences the visual impression and the ability to access relevant information about the products and services we provide.

Advertising through multiple channels such as a website, Google AdWords, Digital Marketing, and Social Marketing channels gives content creation and development a new dimension and will help develop a successful website.

The blog here is quite important and should be used as a place to create posts that users will find easily on Google and will want to share on their own social channels. Your content should be the answer that most people on Google are searching for.

Creating authority content and quality articles will be an ongoing duty each week in order to get to and remain at the top of the search engine results pages, especially on Google. Try submitting your website articles to an article directory for extra Google love. It can’t hurt to share your content on any high ranking DR (domain rating) article directories to get a higher page rank!

Search Engine Optimization (SEO)

Search engine optimization will be one of the key factors in creating a successful website! If you produce great content, trust me, this will go a long way in also driving your page rank on Google. Will a higher page rank, in any niche, comes more visitors, website traffic and revenue. After all, that is the goal right – to sell products and services? Well most of the website on the internet have that intent.

This is why, at some point throughout the development process, you must determine whether your website is compatible with the major search engines. Make sure it is SEO friendly from the start.

Yoast and RankMath plugins will help make your website optimized for the search engines but factoring in all the meta data, keywords, descriptions, alt tags, and structured data that search engines like Google need to rank you website high.

Take some measures to determine whether or not your successful website is easily found when someone searches for your brand name on Google or another search engine. Building a successful website should also involve a local SEO agency. Working with an experienced SEO company who is great at content development and backlinks creation will work wonders for finding your website high on the SERPs on Google.

Now, one thing we do for our clients when we construct their websites is provide them with at least basic search engine optimization, which will give their website a decent presence on search engines even without extensive adjustments.

CMS (Content Management Systems)

If you’re building a small business website with a WordPress CMS (content management system), you should know that only a few of these content management systems, their templates, software, and plugins are actually search engine optimized right out of the box.

Despite this, there are those whose layouts and plugins are not search engine friendly. Some are buggy, and a significant number of them can cause incompatibility difficulties on a website.

You do not want this on your website, and you should make this obvious to your website designer as much as possible. Any experienced web design company in Halifax and beyond will know how to optimize your new website for the search engines.

Don’t skimp on the design, SEO or marketing. Hire the best web development company and you can’t go wrong. Even if it’s not within your budget, over the long term it will pay dividends!

To summarize, a well-designed website will outperform your competitors and attract more visitors and potential customers. Customers should be involved in the site’s usability, content, design, and call-to-action.

The final goal in building a successful website should be to expand your business while also satisfying and capturing the interest of your readers. It is not just the beauty of the website that is important, but if it is user friendly, SEO optimized, and mobile friendly (responsive to all devices and browsers).

Who are the best web designers in Canada?

A simple Google search will give you a start at finding the most experienced and best web designers in Canada. Hire only the best web design companies that specialize in not only great looking customer websites, but ones that are user friendly, SEO optimized for Google and other major search engines, digital marketing and social marketing.

You will want to work with a local web design agency in Nova Scotia that has many skills not just design, but marketing as well. Try searching for Go Smart Media or Halifax Web Design and you are certain to find a company with experience and skills to build you a great looking website whether you are a small business or tourism operator in Atlantic Canada.

Author’s Bio:

Mark Berry is a technology enthusiast, self-care blogger, and paralegal at a business law firm. He writes about social and legal challenges with the goal of assisting readers in finding intelligent solutions to problems rather than difficult ones. He also enjoys giving his personal thoughts on technological advancements and life hacks.

SEO for eCommerce is the process of optimizing your e-commerce website or online store’s web pages, particularly product pages so they can rank higher in search engine results such as Google, Yahoo & Bing!

Here are five reasons why SEO is essential for every e-commerce website:

E-Commerce SEO is crucial and Assists in Increasing Organic Traffic to Your Website

Visitors to your website that came from unpaid advertisements in search results are referred to as organic traffic. When your target audience searches and finds your web pages on the first page of search engines, this type of traffic arrives at your website.

SEO today helps your website rank higher on search engine results pages, which leads to increased click-throughs.

Furthermore, more click-throughs that is, clicks from one web page to another within your website signal to search engines that your website is a significant source of content, which is a great factor in moving your web pages up the search results if they aren’t already there.

Optimize Product Pages to Improve Product Rankings

A product page is appealing because it contains various elements that demand attention. Structured data and the best e-commerce SEO tactics can be used on your product pages.

Most of the time, your ideal customers would prefer to click on a search result that has nearly all of the information they require about a product, such as its rating, number of reviews, and price.

Structured data is the insertion of micro-data into the HTML of your product pages so that search engines can better recognize the content of your products and present your web pages in search results more attractively.

Substantial Return on Investment

SEO is the marketing method with the highest long-term ROI. The return on technical SEO is 117% when keyword research and site speed optimization are included. Surprisingly, content-based SEO generates even more, with a 748 percent average ROI.

SEO can provide your organization with an extraordinarily high Return on Investment if done correctly. Your ROI is naturally dictated by your industry, the products and services you provide, and the profit you make on each transaction.

SEO ROI is larger since the longer improvements are implemented, the better they get over time. Once you’ve established a presence in the SERPs, it will be easier to rank for higher-traffic and higher-value keywords, resulting in more revenue and money.

Exceptionally Beneficial to Your Budget

SEO is, in fact, inexpensive. Although optimizing a website for search engines is free, it may be a strong marketing tool if you are willing to invest time and attention to it.

When it comes to producing exceptional results without spending a fortune on marketing, SEO may be your best friend as a small business. You do not need to spend money on purchased traffic to enhance your sales. SEO can still help you generate organic, high-quality visitors.

The Big Choice!

Developing an SEO strategy for ecommerce websites is more complex than for service businesses. E-commerce sites face specific issues, such as indexing and pagination, which may affect Google rankings.

It is critical to recognize that e-commerce SEO takes time. SEO for e-commerce increases your website’s exposure, generates new queries and clients, and supports in the building of a loyal followings.

In the long term, SEO can benefit your ecommerce business’s sales and earnings. When done correctly, SEO will propel your ecommerce brand to the top of search results, placing you ahead of the competition.

Go Smart Media SEO Services believes that these practical SEO checklists from experts might assist you in increasing your website’s position on Google’s first page. We have always believed in providing the greatest services to our consumers, which is why, among other things, we have become a well-known eCommerce powerhouse.

Choose an SEO Package

Hit us up with questions regarding SEO Services for your ecommerce website anytime.

We will start with a free SEO analysis that will tell us who the competition is in your market as well as just how competitive the niche is. So the end game here will allow us to choose an SEO pkg that will most benefit your small business or tourism operation.

Authors Bio:

Mark Berry is highly innovative business and marketing professional with years of writing experience in Marketing, Nutrition, Healthcare, Filing Bankruptcy, E-Commerce (Fashion, Lifestyle, Beauty, Food), Classifieds, Real Estate, Tech, QSR, and Confectionery industries. The capacity to perform market research allows me to learn about the target audience, their requirements and preferences, and the competitive landscape.

Some people wonder how backlinks dramatically improve your website ranking on Google.

Backlinks are links on other websites that point to a web page that you own. These can send
visitors to your home page, a product page, or even a blog article. They are also known as
“inbound links” in SEO circles because they indicate traffic that comes from somewhere else to
your domain.

In SEO, a backlink must do more than just exist. It must provide an expert reference on another page that highlights and validates your valuable knowledge, experiences, or opinions.

A backlink, like an electoral vote, can be very crucial to the growth of your site’s search engine
position. To be considered a high quality backlink, the site linked to you must pass Google’s
ranking criteria, and when they do, this can help your business rank even higher in search engines.

When it comes to backlink acquisition, quality backlinks typically trumps number when it comes to expanding a brand’s reach.

The Importance of Backlinks in SEO

Creating backlinks to your website will improve the quality of SEO. Furthermore, they assist
the search engines like Google in differentiating between websites that provide valuable backlinks and high-quality material.

As a result, such websites are ranked higher than others by Google and other
search engines.

Backlinks can help you accomplish three major outcomes:

  • Higher Ranking
  • Increased Discoverability
  • Enhanced Referral Traffic
  • Higher Ranking

Search engines like Google regard backlinks as a vote of confidence. In general, the higher your web pages rank for relevant queries, the more votes they earn.

The quality of backlinks, not backlinks in bulk from unique websites (referring domains) are highly connected with organic search traffic. So what people are searching for on Google, these are the keyword search terms you must provide information for on your website, if you have valuable content that they are searching for.

For example: If a company is searching for “seo companies in halifax“, then you must provide content, an article explaining about SEO in the city of Halifax, and how it helps those local companies, small business, and tourism operators improve their page ranking.

SEO helps your website rank higher in search engines, allowing more people to find it when
searching for specific terms. Create backlinks from authoritative websites, either from sites that
link to you or from search engines, to increase traffic to your websites.

Increased Discoverability

Search engines uncover new content by returning to previously visited pages to find fresh links, which increase the discoverability of a company’s website. Some edu backlinks will really help in searchers online finding your website.

They tend to have more credibility and are given higher algorithm points from Google, which in turn improve your page rank in any niche.

As search engines return to popular pages more frequently than less popular pages, obtaining
backlinks from popular pages will assist them in finding your content more quickly.

Simply, the more backlinks your site has, the more likely it is to appear near the top of the search results. A better page rank in search engine results might attract more targeted traffic to your site.

Enhanced Referral Traffic

Backlinks direct readers to relevant websites that provide an answer to what they are searching for, thus enhanced referral traffic. Because they are clickable so, when someone clicks on a link to your website, you get referral traffic immediately.

Most importantly, backlinks can help your company’s promotion. People are more likely to trust your goods or services if they find links to them from reputable bloggers or websites. This is because they believe the people who are advertising your expertise or, in this case, have a
hyperlink to your website. You can advertise your brand by leveraging the influence of others.


In conclusion, SEO is now required for any SEO agency in Nova Scotia or across Canada, to improve its internet visibility. It is made up of various pieces that fit together to form the SEO jigsaw and help you rank higher in Google searches.

“Backlinks” are one of the most important SEO fundamental aspects for increasing your
website’s SEO score, authority, and traffic. Backlinks are important for search engine optimization, thus it’s preferable to get them from trustworthy and reliable websites.

Backlinks can assist search engine crawlers in classifying your page or website as well-optimized. So, to stay on top of your SEO game, be careful and alter your back linking approach. It may appear to be a bit overwhelming; thus, our professionals are always ready 24/7 to assist you in developing a winning SEO backlinks plan.

Have a prosperous voyage to a higher ranking on Google for your products or services online.

Author’s Bio:

EmpireOne Credit Solutions have dedicated their lives to providing Credit Score services and we stand by your side throughout your entire case. Contact us today if you have any questions about starting the process.

With the right SEO approach, you may enhance brand awareness, revenue, and even credibility for your firm if you choose the right SEO link building methods. We’ve identified 4 distinct advantages to adding SEO into your marketing approach, regardless of your niche.

SEO Benefit 1: Increases Organic Search Traffic to Your Website

Viewers who reach your website via a search engine constitute organic traffic. Your website should be efficiently optimized to correctly guide this traffic. The idea is for Google to recognize that your website provides the most relevant answers to people’s questions.

Every second, roughly 63,000 Google searches are made, and with the correct SEO plan, your company may compete for some of those search results. Focusing on keywords related to your business and the content you want to communicate with your audience is one of the finest strategies to enhance your SEO.

Google’s web crawlers scour the internet for specific keywords, user-friendly interfaces, and overall dependability. These bots use this information to determine the optimal responses for each query. Consider how people will search for accounting software for NGOs, for example, and what keywords they would use. Google will give your post a higher rank for relevancy if you use the keywords “accounting software for nonprofits” appropriately in your post and thoroughly address the query.

SEO Benefit 2: Increases Brand Awareness

You want to be recognized as a leader in your business development, but you also want to be seen as a relevant solution for your audience, you should thing about brand awareness. How can you ensure that your brand is recognized in a world when there are 1.88 billion websites?

One of the most effective ways to achieve this goal is through an SEO strategy. A first-page Google ranking boosts your visibility and authority. After you’ve optimized your content to meet search queries, you should observe a rise in clicks, which will enhance your engagement and credibility.

Your SEO strategy’s momentum might set off a sequence of events that leads to increased brand exposure. Remember that brand awareness is more than simply people knowing your name; they should also understand what your brand stands for, how it can help them, and the services it offers.

Content marketing and backlinks building is about providing valuable information to searchers that they understand and trust. They are aware that they may approach you with queries, and this trust can easily convert leads to sales.

SEO Benefit 3: Enhances Your Other Marketing Strategies

Your SEO approach may reach new heights if you enhance organic search with sponsored, inbound, or outbound marketing strategies.

Because content is essential, it’s a good idea to keep a library of written resources on hand to develop marketing pieces that provide useful information and answer pertinent queries. Your very page #1 Google ranking may boost a potential customer’s trust, regardless of how they discovered your company.

Monitoring your SEO also provides you with information into emerging industry trends. You’ll observe when popular search keywords change, what information users value the most, and what keeps them from making a purchase. As you closely monitor Google rankings and SEO, pain areas should become apparent.

If your small business or tourism website also uses paid search advertising, your site may appear on the first page of search results more than once if your paid ad appears in the top Google results and your organic SEO rankings are strong. Paid adverts come first, followed by organic search results.

SEO Benefit 4: Sets You Apart From the Competition

Every industry faces competition. You should research your competitors’ SEO techniques in the same way that you would research their print marketing strategies. Websites such as Moz and SEMrush let you see what keywords your competitors rank for, how much content they have, their linking strategy, and much more.

You can develop a strategy after narrowing your attention to the terms that are most relevant to your sector. Looking for possibilities where your competitors fall short (e.g., employing a term for which they do not rank) is one method to accomplish this. Identify clear opportunities for you to improve your SEO around that word or phrase in order to gain more visibility in Google searches.

Professional SEO Agency

Any professional SEO Agency will tell you that digital marketing is a growing industry that will continue to expand. If you know how to create an organic audience using SEO, you can get work in almost any field.

Boost your business and increase your page rank with an SEO boost with professional digital marketing and SEO methods. If you start a professional SEO agency, you’ll be able to work individually or with an SEO agency to help build backlinks for your small business and tourism clients.

Authors Bio
John Adams is a paralegal and technology enthusiast, eager to discuss the latest trends and dive into technical details. He regularly writes about marketing tactics and strategies and criminal defense strategies. Sharing personal opinions and experiences makes him very happy, and he is always open to constructive criticism.

Don’t worry about the number of backlinks that point back to your website. Just focus on the quality of the backlinks. This is what matters most when it comes to SEO and ranking your website high on Google.

Why do I need to rank my website high on Google?

Well if you hire a experienced SEO agency they will tell you that in order to be successful online you need to get found high in the search engines, namely Google. The way to get found high on Google is by employing solid SEO strategies that will get your website noticed.

One of the best SEO strategies in order to rank higher on Google that your competition in the same market is to get backlinks from high-authority sites.

This type of SEO strategy will lead eventually to a higher domain authority (DA) for your website. a high page rank, more website traffic and hopefully more leads and sales.

To gain these high ranking PA DA backlinks, you need to start with producing high-quality content on your website so others can find you. The better quality the backlink is, the higher the content and backlink will get ranked on Google.

Don’t forget to share this high ranking content on other website like social social media channels and Web 2.0 sites. This creates automatic backlinks from high DA ranking website right back to your website.

What things are important for SEO?

Things like on-page SEO, off-page SEO (backlinks), sharing content and other digital marketing methods will drive traffic to your website where you will eventually get more leads and sales.

On-page SEO is all about nailing down the meta areas of your website like the titles, descriptions, categories and tags for your pages and posts. So let’s move past that for the sake of this article and focus on backlinks.

What Are Backlinks?

Backlinks are basically just links that when clicked go from one website to another website.. These links on other websites can come from Web 2.0 sites, social media sites, or web directories to name a few. The most valuable links from other sites must be created and come from high ranking websites to be of any value to us.

Content on other sites should be related to some topic on our own website blog post. This ensures Google that not only is the content related, but that is provides further answers or understanding for whatever information they are seeking on the web.

If they click on an article backlink related to web design on one website, it should go to another website with the same related “web design” information in order to be deemed worthy of page rank points that make up the algorithm.

Backlinks are also known as “inbound links” from any website to a page or post on another website. Google and other major search engines such as Yahoo and Bing, consider these backlinks to be “votes” for a specific website.

Certain websites that get a higher number of quality backlinks tend to have a higher page rank and are considered organic search engine rankings or SERPs. So the more of these high ranking PA DA “votes” you get, the higher your site will be ranked on Google, it’s that simple.

Higher ranking backlinks mostly come from trusted sites like .edu or .gov websites. They are given a higher domain authority (DA) and are considered to authoritative in nature. Such websites are Facebook, Twitter, Pinterest, and Instagram as well as other high ranking PA DA sites such as LinkedIn, Tumblr, and Medium.com


Always include your main keywords in your article content, title, description and other meta areas such as links to internal pages and external pages.

Keywords and keyword phrases are what drive search results. When someone searches a certain keyword phrase and they land on your website, you can be your website has a good page rank.

Most SEO agencies try to write content and create quality backlinks so that their client’s website will get found on page #1 of Google whenever a keyword phrase is searched for on the web.